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                  | jachobs House 1936by Framk Lloyd Wright
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                        | In
                            1999, not long after I first started this web site Notebook,
                            I wrote an article on Frank Lloyd Wright’s Usonian
                            houses and other projects of like kind. Now, as of August 2010, the Post Usonian Project page is the most visited
                            page on my site by a large factor. Over 600 people
                            visit this URL a month - some times up to 1,500. It has long been my intent
                            to revisit the Usonian concept and recreate it for
                            the 21st Century. In September 2003, SFIA Architects-Master
                            Builders took this on as a project and it is now being carried on by tsmARCHITECTURE, a division of MG Taylor. We are scheduled
                            to have a study plan of our first design posted on
                            the web by December of 2010. In the meantime, several
                            URLs, each covering a different aspect of the Project,
                            are
                            in place and periodically updated. In addition,
                            public and private BLOGs have been set up.
                            All these, in total, over time will sum up to an outline “business
                            plan” for the postUsonian
                            Project. The recent melt down of the housing market along with the dubious means of financing too expensive and ecologically unsustainable houses may now present an opportunity for people to discover a sane way of thinking about their personal living and work habitats. Recent scientic discoveries are also confirming what many have known for centuries that habitat does have a profound impact on cognition, health and personal development. |  
                      
                        | There
                            are two index listings below. The first is a brief
                            description of each URL (or web “page”). The second
                            is an index of subjects with links to the different
                            places,
                            across
                            URLs, where each subject is treated. |  |  
                
                  | 
                      
                      
                        
                          |  | 
                            
                              
                                | The
                                      Post Usonian Project
 Returning to a Tradition
 to
 Begin a New One
 |  |  
                        
                          | 
                            
                            
                              
                                | 
                                  
                                  
                                    
                                      | This
                                              is my original page posted March
                                              4, 1999. This piece covers some
                                              of the background of the Usonian
                                              including my personal introduction
                                              to the art facilitated by Dr. Hanna
                                              and Mrs. Pew. In addition, work
                                              by other architects and developers
                                              is noted, as well as, links to
                                              web site resources. It is the visits
                                              to this URL that has convinced
                                              me that there is tremendous pent
                                              up energy for this kind of environment
                                              and that the time to launch the
                                              postUsonian Project is now. [link] |  |  |  
                        
                          | 
                            drawing
                                coming:a restatement of the Usonian vision
 September 16, 2004
 |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                      
                                        
                                          | The
                                                  UsonianOne URL Page outlines
                                                  the basic Business Model,
                                                  including services and product
                                                  to be initially offered, of
                                                  the postUsonian Project and
                                                  how the Project will evolve
                                                  from project to organization
                                                  to ValueWeb. The postUsonian
                                                  Mission
                                                  is
                                                  stated and a detailed Program
                                                  Statement is in progress. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                    postUsonian
                                          Project Prototype
                                        Options |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                      
                                        
                                          | There
                                                  are four options for doing
                                                  postUsonian prototyping: The
                                                  WorkConservatory, EcoSphere,
                                                  Bay Area Studio and the yet
                                                  to be designed first postUsonian
                                                  design (due September 16, 2004.
                                                  This URL, posted April 21,2004,
                                                  page explores these four options,
                                                  links to their URLs, comments
                                                  on the role of R&D in architecture,
                                                  establishes general prototyping
                                                  criteria, links to the public
                                                  BLOG, and raises the question
                                                  if a community of postUsonians
                                                  will be necessary to a successful
                                                  prototyping program. This page
                                                  also links to the four subjects
                                                  below: Design Development,
                                                  Organizational Intent, Customer
                                                  and Conditions. These four
                                                  essays directly relate to the
                                                  first postUsonian design process
                                                  now under way. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                    postUsonian
                                          Project Design
                                        Development |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                      
                                        
                                          | This
                                                  Page reviews the Design Development
                                                  process, its schedule, the
                                                  kinds of ways the postUsonian
                                                  will
                                                  have
                                                  to
                                                  be
                                                  build-able and the necessary
                                                   network system of Producers. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                    postUsonian
                                          Project Oganizational
                                        Intent andProducer
                                        Network
 |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | The
                                                  Intent of MG Taylor Corporation
                                                  is stated on this page, as
                                                  well as, the role of the ValueWeb
                                                  architecture in the greater
                                                  postUsonian Enterprise. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | postUsonian
                                          Project Customer |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | The
                                                  role of the Customer/User and
                                                  involvement in the total process
                                                  is explored here including
                                                  thoughts
                                                  on what the profile of this
                                                  customer might be. The value
                                                  of HABITAT competency as something
                                                  that cannot be delegated is
                                                  pointed out along with the
                                                  consequences inherent in our
                                                  present culture’s non-sustainable
                                                  life-style. Why the postUsonian
                                                  must address these issues -
                                                  to be true to the Usonian heritage
                                                  - is delineated. The scale
                                                  of work necessary to
                                                  sustain
                                                  a Producer network is proposed. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                    postUsonian
                                          Project Conditions |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | What
                                                  are the conditions necessary
                                                  for a postUsonian ENTERPRISE
                                                  to flourish? What signs are
                                                  there that these conditions
                                                  exist and will remain long
                                                  enough for a critical mass
                                                  to be reached? What is similar
                                                  - and different - to the post-depression
                                                  and post WWII periods? A review
                                                  of Wright Sized Houses is provided
                                                  to illustrate the basic principles
                                                  that Wright employed throughout
                                                  his practice. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                    postUsonian
                                          Project Technology |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | Technology
                                                  will plan an important role
                                                  in the postUsonian in several
                                                  ways. These will have
                                                  to be “smart” houses.
                                                  Multimedia will be embedded
                                                  in them in
                                                  a seamless way and in a way
                                                  that is both mentally and physically
                                                  healthy. The method of building
                                                  will employ sophisticated technology
                                                  even when owner-built. This
                                                  Page  explores
                                                  these options. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                    postUsonian
                                          Project Competitionand
 Obstacles
 |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | This
                                                  Page looks
                                                  at those things that can repress
                                                  or defeat a postUsonian
                                                  effort and identifies countermeasures.
                                                  The deck is still stacked against
                                                  this kind of architecture,
                                                  however, present times may
                                                  present the
                                                  best opportunity yet. The major
                                                  competition is a new concept
                                                  of the American home typified
                                                  by the illustration. This is
                                                  a sophisticated product sold
                                                  by highly focused companies.
                                                  This approach is supported
                                                  by land use planning, the concept
                                                  of the city, the consumer paradigm,
                                                  codes, media
                                                  and
                                                  financing. This is what a whole
                                                  lot of folks want to have,
                                                  and as a package, they have
                                                  not been offered a real alternative. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                      postUsonian
                                            Project Nature
                                            and Sizeof
 Opportunity
 |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | This
                                                  Page explores the nature, scale
                                                  and scope of the Enterprise
                                                  opportunity
                                                  from a ValueWeb perspective.
                                                  What happens if a MARKET is
                                                  created for a new expression
                                                  of the Usonian House? What
                                                  happens if this market is served
                                                  by totally integrated services
                                                  from design, to manufacturing,
                                                  to building, furnishing, financing,
                                                  real estate sales and resale?
                                                  What happens if this market
                                                  spans across, at least, North
                                                  America? What are the global
                                                  and systemic implications? [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                      postUsonian
                                            Project Public
                                            BLOG |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | This
                                                  BLOG is a public open forum
                                                  on the Usonian concept and
                                                  its place in the 21st Century.
                                                  The intent it to conduct a
                                                  vigorous dialog that will lead
                                                  to action.
                                                  Other BLOGS, some public, some
                                                  private, focused on specific
                                                  aspects of the
                                                  Project - and on individual
                                                  projects - are
                                                  expected to spin out of this
                                                  experience. The goal of the
                                                  BLOG is to create a functioning
                                                  ValueWeb of Investors, customers
                                                  and Producers. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                      postUsonian
                                            Project Private BLOG |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | This
                                                  BLOG is focused on the basic
                                                  idea of a postUsonian and the
                                                  formation of a business, Renascence
                                                  Homes, which will be one of
                                                  many, to provide services and
                                                  products. At present, the bloggers
                                                  are from the core MG Taylor
                                                  companies and a few friends;
                                                  e-mail me if you are interested
                                                  in this aspect of the Enterprise. [e-mail] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                      postUsonian
                                            Project Reading
                                        List |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                      
                                        
                                          | After
                                                  Mr. Wright died there was
                                                  a period where it was popular
                                                  to both ignore his achievements
                                                  and ridicule him as a man and
                                                  an architect. “Modernism”
                                                  was in control to soon be overthrown
                                                  with “post modernism.” Slowly,
                                                  however, the tide turned as
                                                  people looked back on his body
                                                  of work from the distance of
                                                  a generation. Then the books
                                                  started to pour out. Books
                                                  from the Taliesin archives,
                                                  books from former clients,
                                                  books from other architects
                                                  and even academia. Wright
                                                  has become an industry that
                                                  generates more money than,
                                                  I expect, he ever earned in
                                                  fees. I think that he would
                                                  find this both slightly scandalous
                                                  and certainly amusing. There
                                                  are many very good books, now,
                                                  on Wright and on the Usonian
                                                  vision and practice. Some highly
                                                  relevant to our purpose are
                                                  listed below. I urge to to
                                                  add these to you library. These
                                                  are books to read time and
                                                  again - to absorb slowly through
                                                  intellectual pores - to treasure
                                                  as the work they describe deserves
                                                  treasuring. [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                      postUsonian
                                            Project A
                                        Strategy |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                      
                                        
                                          | If
                                                  you add it all up, what will
                                                  it take to be successful? Why
                                                  should the postUsonian succeed
                                                  where many very good efforts
                                                  have failed? What is success,
                                                  anyway - and how can it be
                                                  measured? How can downside
                                                  risks be made minimal? How
                                                  can success, itself, be prevented
                                                  from destroying the very thing
                                                  we
                                                  set out to do? [link] |  |  |  
                        
                          | post_usonian_hand_drawn_notebook_pages |  
                        
                          |  | 
                              
                                
                                  | 
                                      postUsonian
                                            Project Hand
                                        Written Notebook Pages |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                        
                                          | In
                                                parallel with these web pages,
                                                I have been making entries in
                                                my hand drawn notebooks. These
                                                are listed below. The concept
                                                that I will develop as a candidate
                                                for UsonianOne came into focus
                                                in these pages. It is far easier
                                                to design with a site in mind
                                                so I stared with the Elsewhere
                                                property. In actuality, I will
                                                develop the plans further for
                                                the Tillers land [link].
                                                This is an ideal location for
                                                a postUsonian for historical,
                                                and regional reasons and because
                                                of the project itself that the
                                                Tillers organization has taken
                                                on. [link] |  |  |  
                        
                          |  | 
                            
                              
                                | 
                                  PostUsonian Project Rosenbaum UsonianWhat Makes an Usonian an Usonian?
 |  |  
                        
                          | 
                            
                            
                              
                                | 
                                  
                                  
                                    
                                      | Using the Rosenbaum House as an example, this Paper identifies the basic principles of the Usonian concept and how they can be recreated and applied to the present era. There are video clips from my 67th birthday work-party celebration when we reviewed the postUsonian project.  [link] |  |  |  
                        
                          |  | 
                              
                                
                                  | 
                                    PostUsonian Project A WAY of WorkingThe Usonian Workplace
 |  |  
                        
                          | 
                              
                              
                                
                                  | 
                                      
                                      
                                        
                                          | I have spent most of the past 25 years applying organic principles to the workplace. This Paper outlines the UsonianWorkplace be it in the home the work environment or mobile.  There are video clips from my 67th birthday work-party celebration when we reviewed the postUsonian project. [link] |  |  |  
                        
                          | post_usonian_project_subject_index |  |  
                
                  | 
                      
                      
                      
                        
                          | • Jacobs [link] • Hanna [link] • |  
                        
                          | “Usonian”
                            House designer/builders |  
                        
                          | • aaaaaa [link] • aaaaaa [link] • |  
                        
                          | postUsonian
                              Ideal Customer/user |  
                        
                          | • aaaaaa [link] • The
                                    Smiths as a model couple [link] • |  
                        
                          | • aaaaaa [link] • aaaaaa [link] • |  
                        
                          | • aaaaaa [link] • aaaaaa [link] • |  
                        
                          | • aaaaaa [link] • aaaaaa [link] • |  |  
                
                  | 
                    
                    
                      
                        | These
                            postUsonian pages have grown, organically, as we,
                            at MG Taylor, SFIA-Master Builders and a growing
                            ValueWeb, have developed concepts about the Project.
                            This
                            INDEX links you to both a history of the
                            Project, as well as, my personal thoughts about it.
                            As such, none of this is intended to be a formal
                            and complete presentation
                            of
                            the ideas. This effort is a Notebook, Nothing more,
                            Nothing less. That said, the case made here - for
                            the rebirth
                            of the Usonian - is a very strong one. There is strong
                            evidence of a market. There is clear proof of
                            need. We
                            have accumulated the experience necessary to advance
                            the state-of-the-art of the Usonian concept.
                            The financing mechanisms necessary for funding these
                            homes exits - if we can build a compelling case for
                            the lenders. We have the means to start the prototyping
                            process. |  
                      
                        | This
                            Project will happen if there develops enough energy
                            to do it. There is a potential market or there is
                            not. We will create a ValueWeb that develops and
                            becomes that market - or not. There is nothing to
                            stop this
                            except the
                            inertia of the present
                            way
                            and
                            a few
                            who
                            would
                            see
                            it as a challenge to their narrowly defined self-interest.
                            The present way of providing housing is not sustainable
                            - not socially, not economically, not ecologically.
                            It does not have a future. There are few alternatives
                            capable, however, of replacing the present system.
                            The postUsonian project will not solve avery housing
                            problem our society has. It is a start. It can open
                            the door to a wide variety of new and better solutions.
                            It is a beginning not an end. |  
                      
                        | Life
                            is about choices. The market is just the sum of everyone’s
                            choices. It can have a life of its own and it
                            is a reflection of millions of individual votes.
                            The question is simply put: what do you want to do?
                            How
                            do you
                            want
                            to live?
                            How do
                            you want to employ the social tool called a building
                            industry? [link] What
                            legacy do you want to leave to the future? How do
                            you vote in the market place of ideas and
                            goods?
                            [link] |  |  
                
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                        | 
                            
                              
                                |  | 
                                    
                                      | GoTo post Usonian Prototypes |  |  |  
                      
                        | 
                            
                              
                                |  | 
                                    
                                      | GoTo: Tour of MG Taylor Environments |  |  |  |  
                
                  | Matt
                        TaylorIn flight: Nashville to Elsewhere
 May 16, 2004
 Major update:Elsewhere
 August 25, 2010
 
                      
                        | 
 SolutionBox
                              voice of this document:VISION  PHILOSOPHY  PROGRAM
 |  
 posted
                        May 16, 2004 revised
                        August 25, 2010 20040416.471219.mt • 20040518.300001.mt
•
 • 20040520.456329.mt • 20040522.562311.mt •
 • 20040828.888811.mt • 20050917.886001/mt •
 • 20100825.811096.mt •
 (note:
                        this document is about 75% finished) Matt
                        Taylor 615 720 7390   me@matttaylor.com Copyright© Matt
                        Taylor 2004. 2005, 2010  |  |    
 |